Leonardo Cassone

• SEO: CTR on “coworking Málaga” searches from 0.7% to 1.6% after rewriting titles from search data
• Tracking: GA4 captured ~37% of real leads; ~75% after server-side events and consent-gated attribution
• Google Ads: audited the account (7 dead conversion goals) and traced why paid clicks were missing from lead data
• Data: one database (Cloudflare D1, Workers, Apps Script) for Search Console, GA4, leads, Maps and Instagram, with MCP tools so AI agents query live data

Case studies: The ads that never brought a lead · GA4 saw a third of the leads · A website built to be cited by AI

• 98% CSAT across 3 markets
• GEO/AEO audit: traced support calls to AI Overview hallucinations and escalated the root causes to Marketing
• UX prototype fixing a recurring support pattern upstream; business case ~€20K a year
• SEO audit for the new Italian market; tested the CRM migration from Oracle Service Cloud to Salesforce

Case studies: Why customers called the wrong number · One webpage, too many support calls · Same URL, different internet

• Ran Google Ads (Search, Performance Max) on ~€225/month: meeting-room revenue grew ~86% year over year
• Search at ~€0.53 CPC and 5–14% CTR; Performance Max for Maps, ~7,700 clicks at ~€0.08
• Found most “conversions” were soft actions; rebuilt tracking around real inquiries and designed a server-side offline conversion pipeline

Case studies: An Ads account bidding in the dark

• Websites, SEO, analytics and lead capture for small businesses in Italy and Lithuania, from design to deploy